VICTOR began in 1968 in Taipei, founded by Mr. Den Li Chen with a vision to elevate badminton performance through innovation. From pioneering early carbon rackets and expanding into apparel, the brand steadily grew into a global force. By the late 1970s and ’80s, VICTOR entered Europe and strengthened its production capabilities, eventually securing full trademark rights across the continent.

Strong partnerships with world-class badminton teams, such as Korea, Malaysia, and Denmark, helped shape VICTOR’s identity at the highest level of the sport. Along the way, star athletes like Tai Tzu Ying and Anders Antonsen further cemented the brand’s reputation on the world stage.

Today, VICTOR stands as a unified global family committed to craftsmanship, innovation, and supporting badminton athletes everywhere.